Below are some examples of my previous work. For other or more cases, drop me an email.
THE FEELING OF WINNING
The brief was to come up with a new creative concept for Maria Casino. The result is shown in this TV-campaign where we tried to portrait the feeling if winning. You know, the one that really can´t be described…
CREDITS: Agency: Folket Art director: Andrea Gezelius Copywriter: Marcus Evertsson Account directors: Fredrik Svensson Account managers: Paulina Björklund, Elin Lager Director: Tim Erem @ Production company: Diktator
Maria Casino - Bilen - Känslan av att vinna
Maria Casino - Confetti - Känslan av att vinna
Maria Casino - Bubblan - Känslan av att vinna
Maria Casino - Kontoret - Känslan av att vinna
Maria Casino - Poolen - Känslan av att vinna
PRINT AD BLOCKER
In a promo activation, a special circulation of the leading Swedish business newspaper Dagens Industri was distributed to 250 carefully selected business leaders and decision makers.
The edition was filled with blank ads and a note, promoting ”Workfulness” – Telenor’s program for creating an efficient and healthy digital office environment.
A lot of people don’t know how to use their digital devices efficiently, with push notifications, text messaging and emails interfering with their work focus. We wanted to apply the same principle to reading a newspaper.
The reason was not an act to block advertisements, but to highlight the fact that we need help to focus on one thing at the time, even during such a simple task as reading a newspaper. The ads showed a soothing blue background with no words or images, not even a logo.
This edition was exactly as the original one that day – except that the ads were blocked.
CREDITS: Agency: Brindfors Art director: Andrea Gezelius Copywriter: Marcus Bellafesta Copywriter: Henrik Haeger Copywriter: Anna Hansson Account Director: Kristina Oldfeldt Account Director: Markus Björk Account Manager: Johanna Rexin CRM: Kristin Tysk Final Art: Claes Andersson
Summer campaign 2018.
The TV ads went during football VM, and the still pictures went in social media, brochures, in store and more.
See more at styling above.
CREDITS: Agency: Tillsammans Art director: Andrea Gezelius Copywriter: Marcus Evertsson Client director: Kristian Mirsch Client managers: Sofia Göthlin, Agnes Ström Still photos: Josefine Bäckström Production company: Ligistfilm
Half time cooler
Penalty shot pillow
Isabel Marant was choosen for the annual designer collection at H&M. The brief was to create buzz around this without loosing the exclusive feeling.
The solution was a special made eurosize in the center of Stockholm. By combining traditional OOH with Mobile, we created a real physical show-room where the mobile was the key.
Tweet #HmlookNbook to magically unfrost the glas, and the garment of the day was shown together with info on how to pre book it. In that way, we reward our most loyal fans by giving them an exclusive pre-view of the collection and the possibility to secure their own piece. Before anyone else in the world.
CREDITS Creatives: Andrea Gezelius, IUM Patrik Sundberg, IUM Mathias Ewert, JCDecaux In collaboration with: Tobbe Christell, Havelle media Film: Johan Blomborg
Kids With Single Moms
YOU HEAR WHAT YOU WANT TO HEAR
Kids With Single Moms (KWSM) is a Swedish NGO working to support children living with single moms under economic strain and other difficulties. KWSM’s focus is to create more positive childhood memories by facilitating and making the day to day life more enjoyable for both parent and child.
KWSM is dependent on donations and this campaign aimed to increase the knowledge of the organisation and increase donations.
Children under economic strain often create their own truth to protect themselves and their parents. Especially during the holidays when they, unlike other children, don’t know what to do when school’s out.
By using the stereo channels, we gave the listener the opportunity to hear both the childrens truth – and the reality. When listening in both earplugs, you get a feeling that something is wrong. But when listening in one earplug at the time, you hear both stories loud and clear.
(This is what you hear in the left audio channel): My Christmas holiday, by Liam Nilsson: Oh no. Christmas break. Another holiday when we stay at home without anything to do. Mom is working so we can get some extra cash so I’m home alone with my younger brothers and sisters. Everyone else seem to have such a cozy christmas; christmas food, candles, christmas tree and presents. Mom is usually a bit stressed befor Christmas because there’s so much she would like to do for us, but I tell her it doesn’t matter. The most important thing is that we can be together. I wish for a pair of skates so I can skate with my buddies. But I guess that won’t happen. I keep that to myself though. So much anxiety to meet my class mates and hear them talk about what they’ve done and what Christmas presents they got.
(This is what you hear in the right audio channel): My Christmas holiday, by Liam Nilsson: Finally. Christmas break! Another holiday of relaxation and hanging out together. Mom and dad aren’t working so all of us stay at home; me, my brothers and sisters. Everyone have such a cozy time on christmas; christmas food, candles, christmas tree and presents. Mom and dad are usually a bit stressed before Christmas eve because there’s so much to prepare for us, but I tell them it doesn’t matter. The most important thing is that we can be together. I wish for a pair of skates, a new smartphone, video games. And I got it! I’m so happy i could scream! It’s gonna be so much fun meeting my class mates after the holidays and tell them what I’ve been up to and what Christmas presents I got.
Voice Over: For children under economic strain, telling it like it is can be difficult. Help us create more positive childhood memories. Ensammamammor.fryshuset.se
CREDITS Agency: Brindfors Creatives: Andrea Gezelius, Henrik Almqvist, Henning Wijkmark, Rachel La Chenardiere, Patrik Reuterskiöld, Calle Dos Santos, Per Sundin, Henrik Häger Account director: Annica Smith Account manager: Mikaela Kaskal Production: Beppo
Radio spot - You hear what you want to hear
SAY IT WITH ICE CREAM
The mission was to create the annual launch campaign for GB-glace new sortiment. We were incuraged to use the global ”Share Happy”-feeling.
The solution; the campaign ”Say it with ice-creme”, where all the new ice-creams came with a unique message. For example, ”Your hot”, ”If you want me, you gotta work for it”, ”Come meet my peers”, ”You had me at hello” etc.
This campaign made it possible to share happy, with both ice-cream and by saying something nice to each other. Fun fact is that 85% remember the right message to the right ice-cream.
CREDITS Agency: Wiley & Partners AD: Andrea Gezelius Copy: Elsa Lindblad CD: Zeke Tastas Designer: Marcus Lundqvist Client Service Director: Leo Dahlin Media agency: Mindshare
Special print ad during the Stockholm pride festival